Purchase intention through search engine marketing: E-marketplace provider in Indonesia

Author:

Mudjahidin ,Sholichah Nur Laili,Aristio Andre Parvian,Junaedi Lukman,Saputra Yudha Andrian,Wiratno Stefanus Eko

Publisher

Elsevier BV

Subject

General Engineering

Reference26 articles.

1. "Shaping the web: Why the politics of search engines matters.";Introna;The Information Society. An International Journal,2000

2. "The market structure for internet search engines.";Telang;Journal of Management Information Systems,2004

3. "A two-stage model of the promotional performance of pure online firms.";Wu;Information Systems Research,2005

4. "E-commerce business models and search engine dependency.";Klatt;Scientific Research,2013

5. "The effects of online advertising";McCoy;Communications of the ACM,2007

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