Structural Analysis of Factors Influencing CRM Success in Oil and Gas Company
Author:
Funder
Institut Teknologi Sepuluh Nopember
Publisher
Elsevier BV
Reference28 articles.
1. The impact of the customer relationship management on the organization performance;Soltani;Journal of High Technology Management Research,2018
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4. An assessment of the use of partial least squares structural equation modeling (PLS-SEM) in hospitality research;Ali;International Journal of Contemporary Hospitality Management,2018
5. How does CRM technology transform into organizational performance? A mediating role of marketing capability;Chang;Journal of Business Research,2010
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