Online store discount strategy in the presence of consumer loss aversion

Author:

Ma Shanshan,Lin Jie,Zhao Xuan

Funder

Project of National Natural Science Foundation, China

China Postdoctoral Science Foundation

The Project of Natural Sciences of Guangdong Province, China

Shanghai Leading Academic Discipline Project, China

The Natural Sciences and Engineering Research Council of Canada

Publisher

Elsevier BV

Subject

Industrial and Manufacturing Engineering,Management Science and Operations Research,Economics and Econometrics,General Business, Management and Accounting

Reference19 articles.

1. Co-production of substitutable products;Bitran;Prod. Plan. Control,1995

2. Loss aversion;Blavatskyy;Econ. Theory,2011

3. Game theoretical perspectives on dual-channel supply chain competition with price discounts and pricing schemes;Cai;Int. J. Prod. Econ.,2009

4. Implementing coordination contracts in a manufacturer Stackelberg dual-channel supply chain;Chen;Omega,2012

5. The Concise Encyclopedia of Statistics;Dodge;Springer Science & Business Media,2008

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