Implementing coordination contracts in a manufacturer Stackelberg dual-channel supply chain

Author:

Chen Jing,Zhang Hui,Sun Ying

Publisher

Elsevier BV

Subject

Information Systems and Management,Management Science and Operations Research,Strategy and Management

Reference40 articles.

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2. On manufacturers complementing the traditional retail channel with a direct online channel;Kumar;Quantitative Marketing and Economics,2006

3. Strategic inventory deployment for retail and e-tail stores;Yao;Omega,2009

4. Direct marketing, indirect profits: a strategic analysis of dual-channel supply-chain design;Chiang;Management Science,2003

5. Channel conflict and coordination in the e-commerce age;Tsay;Production and Operations Management,2004

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