To be a marketer or to do what marketers do? Using a mixed methods approach to explore the aspiring marketer mind-set

Author:

Woodall Tony,Pich Christopher,Armannsdottir Guja,Allison Seamus,Howarth Richard,Poorrezaei Mojtaba

Publisher

Elsevier BV

Subject

Life-span and Life-course Studies,Organizational Behavior and Human Resource Management,Applied Psychology,Education

Reference170 articles.

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4. Identity regulation as organizational control: Producing the appropriate individual;Alvesson;Journal of Management Studies,2002

5. Student perceptions of marketing careers and career decision influences: A retiling example;Anderson;Journal of Marketing Education,1992

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