Student Perceptions of Marketing Careers and Career Decision Influences: A Retiling Example-Reference-Cited by-同舟云学术

Student Perceptions of Marketing Careers and Career Decision Influences: A Retiling Example

Published:1992-04 Issue:1 Volume:14 Page:46-56
ISSN:0273-4753
Container-title:Journal of Marketing Education
language:en
Short-container-title:Journal of Marketing Education

Author:

Anderson Carol H.¹,Stanley Sande Ricrds²,Parker Thomas H.³

Affiliation:

1. Crummer Graduate School of Business at Rollins College in Winter Park, Florida.

2. Department of Marketing and Management at Northwest Missouri State University in Maryville, Missouri.

3. Department of Marketing at the University of Nebraska-Omaha.

Abstract

College students were surveyed to determine important personal and work-related influences on career choice, perceptions of seven marketing career paths, and intent to pursue each of these paths. Building on previous research, this study also investigated the career choice influences and likelihood of pursuit of various retail career paths.

Publisher

SAGE Publications

Subject

Marketing,Education

Link

http://journals.sagepub.com/doi/pdf/10.1177/027347539201400107

Reference15 articles.

1. Employers' Importance Ratings of Student Characteristics: A Conjoint Analysis Approach

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