The effect of variety-seeking on customer retention in services

Author:

Berné Carmen,Múgica José M,Jesús Yagüe M

Publisher

Elsevier BV

Subject

Marketing

Reference38 articles.

1. Customer satisfaction, market share, and profitability;Anderson;Journal of Marketing,1994

2. Structural equation models in marketing research;Bagozzi,1994

3. An experimental study of relationships between attitudes, brand preference, and choice;Bass;Behavioral Science,1972

4. Evaluating service encounters;Bitner;Journal of Marketing,1990

5. A dynamic process model of service quality;Boulding;Journal of Marketing Research,1993

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