Why do consumers continue to use OTT services?

Author:

Hyun Yoon Jae,Ku Kim Han

Publisher

Elsevier BV

Subject

Management of Technology and Innovation,Marketing,Computer Networks and Communications,Computer Science Applications

Reference65 articles.

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5. Predicting adolescents’ use of social networking sites from an extended theory of planned behaviour perspective;Baker;Comp. Hu. Behav.,2010

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