Identifying patterns in channel usage across the search, purchase and post-sales stages of shopping-Reference-Cited by-同舟云学术

Identifying patterns in channel usage across the search, purchase and post-sales stages of shopping

Published:2015-10 Issue:6 Volume:14 Page:654-665
ISSN:1567-4223
Container-title:Electronic Commerce Research and Applications
language:en
Short-container-title:Electronic Commerce Research and Applications

Author:

Frasquet Marta,Mollá Alejandro,Ruiz Eugenia

Funder

Spanish Ministry of Education and Science

Publisher

Elsevier BV

Subject

Management of Technology and Innovation,Marketing,Computer Networks and Communications,Computer Science Applications

Reference65 articles.

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