Perceived ‘usefulness’ of online consumer reviews: An exploratory investigation across three services categories
Author:
Publisher
Elsevier BV
Subject
Management of Technology and Innovation,Marketing,Computer Networks and Communications,Computer Science Applications
Reference87 articles.
1. Evidence of the effect of trust building technology in electronic markets: price premiums and buyer behavior;Ba;MIS Quarterly,2002
2. Word-of-mouth processes within a services purchase decision context;Bansal;Journal of Service Research,2000
3. The application of persuasion theory to the development of effective proenvironmental public service announcements;Bator;Journal of Social Issues,2001
4. Reference group influence on product and brand purchase decisions;Bearden;Journal of Consumer Research,1982
5. Advertising and Promotion: An Integrated Marketing Communications Perspective;Belch,2011
Cited by 382 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. CLASSIFICATION OF CUSTOMER SENTIMENTS BASED ON ONLINE REVIEWS: COMPARATIVE ANALYSIS OF MACHINE LEARNING AND DEEP LEARNING ALGORITHMS;Kahramanmaraş Sütçü İmam Üniversitesi Mühendislik Bilimleri Dergisi;2024-09-03
2. The impact of high arousal and displeasure on online review helpfulness: Exploring the moderating role of product involvement;Electronic Commerce Research and Applications;2024-09
3. Consumer reactions to perceived undisclosed ChatGPT usage in an online review context;Telematics and Informatics;2024-09
4. Antecedents and consequences of perceived helpfulness of extremely positive and exaggerated reviews;Journal of Retailing and Consumer Services;2024-09
5. Unpacking the dark side of positive online destination brand engagement: effects on stress, disengagement, and switching intention;Current Issues in Tourism;2024-08-07
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3