How live streaming influences purchase intentions in social commerce: An IT affordance perspective-Reference-Cited by-同舟云学术

How live streaming influences purchase intentions in social commerce: An IT affordance perspective

Published:2019-09 Issue: Volume:37 Page:100886
ISSN:1567-4223
Container-title:Electronic Commerce Research and Applications
language:en
Short-container-title:Electronic Commerce Research and Applications

Author:

Sun Yuan^ORCID,Shao Xiang,Li Xiaotong,Guo Yue^ORCID,Nie Kun

Funder

Contemporary Business and Trade Research Center and the Collaborative Innovation Center of Contemporary Business and Trade Circulation System at Zhejiang Gongshang University

Publisher

Elsevier BV

Subject

Management of Technology and Innovation,Marketing,Computer Networks and Communications,Computer Science Applications

Reference79 articles.

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