No trespassing: exploring privacy boundaries in personalized advertisement and its effects on ad attitude and purchase intentions on social media-Reference-Cited by-同舟云学术

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No trespassing: exploring privacy boundaries in personalized advertisement and its effects on ad attitude and purchase intentions on social media

Published:2021-03 Issue:2 Volume:58 Page:103314
ISSN:0378-7206
Container-title:Information & Management
language:en
Short-container-title:Information & Management

Author:

Zhu Yu-Qian,Kanjanamekanant Kritsapas

Funder

Ministry of Science and Technology, Republic of China

Publisher

Elsevier BV

Subject

Information Systems and Management,Information Systems,Management Information Systems

Reference82 articles.

1. Tracking users’ visual attention and responses to personalized advertising based on task cognitive demand;Bang;Comput. Hum. Behav.,2016

2. Possible Disparities in Consumers’ Perceptions Toward Personalized Advertising Caused by Cultural Differences: U.S. and Korea;Yu;J. Int. Consum. Mark.,2009

3. The Effects of Personalized Product Recommendations on Advertisement Response Rates: The “Try This. It Works!”;Howard;Technique. J. Consum. Psychol.,2004

4. When Does Retargeting Work? Information Specificity in Online Advertising;Lambrecht;J. Mark. Res.,2013

5. Statista.com. Marketing Personalization - Statistics & Facts,2017

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