Possible Disparities in Consumers' Perceptions Toward Personalized Advertising Caused by Cultural Differences: U.S. and Korea-Reference-Cited by-同舟云学术

Possible Disparities in Consumers' Perceptions Toward Personalized Advertising Caused by Cultural Differences: U.S. and Korea

Published:2009-08-19 Issue:4 Volume:21 Page:251-269
ISSN:0896-1530
Container-title:Journal of International Consumer Marketing
language:en
Short-container-title:Journal of International Consumer Marketing

Author:

Yu Jay (Hyunjae),Cude Brenda J.

Publisher

Informa UK Limited

Subject

Marketing,Management Information Systems

Link

http://www.tandfonline.com/doi/pdf/10.1080/08961530802282166

Reference78 articles.

1. Designing cross‐cultural advertising research: a closer look at paired comparisons

2. Old Dogs, New Tricks? An Ideological Analysis of Thematic Shifts in Television Advertising for Diet Products, 1990-2000

3. Bozios, T., Lekakos, G., Skoularidou, V. and Chorianopoulos, K. Advanced techniques for personalized advertising in a digital environment: The iMedia System. Proceedings of the eBusiness and eWork Conference. http://istlab.dmst.aueb.gr/~vsko/pubs/confs/ebew2002_paper2.html(accessed October 2, 2006)

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