Author:
Howard Daniel J.,Kerin Roger A.
Subject
Marketing,Applied Psychology
Reference22 articles.
1. Conflict, arousal and curiosity;Berlyne,1960
2. Self-referencing: A strategy for increasing processing of message content;Burnkrant;Personality and Social Psychology Bulletin,1989
3. The attraction paradigm;Byrne,1971
4. Heuristic versus systematic information processing and the use of source versus message cues in persuasion;Chaiken;Journal of Personalitx and Social Psychology,1980
5. The heuristic model of persuasion;Chaiken,1987
Cited by
53 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献