The interplay between social media communication, brand equity and brand engagement in tourist destinations: An analysis in an emerging economy-Reference-Cited by-同舟云学术

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The interplay between social media communication, brand equity and brand engagement in tourist destinations: An analysis in an emerging economy

Published:2020-06 Issue: Volume:16 Page:100413
ISSN:2212-571X
Container-title:Journal of Destination Marketing & Management
language:en
Short-container-title:Journal of Destination Marketing & Management

Author:

Huerta-Álvarez Rocío,Cambra-Fierro Jesús J.,Fuentes-Blasco Maria

Funder

Innovación y Marketing para un Entorno Global Sostenible

Spanish Ministry of Science and Innovation, and Generés research project

Spanish Ministry of Economy and Competitiveness

Publisher

Elsevier BV

Subject

Marketing,Strategy and Management,Business and International Management,Tourism, Leisure and Hospitality Management

Reference119 articles.

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3. Antecedents and consequences of customer brand engagement in integrated resorts;Ahn;International Journal of Hospitality Management,2018

4. Structural equation modeling in practice: A review and recommended two-step approach;Anderson;Psychological Bulletin,1988

5. Developing parsimonious retailer equity indexes using partial least squares analysis: A method and applications;Arnett;Journal of Retailing,2003

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