What content to post? Evaluating the effectiveness of Facebook communications in destinations

Author:

Molina Arturo,Gómez Mar,Lyon Andrew,Aranda Evangelina,Loibl Wilhelm

Funder

University of Castilla-La Mancha

Publisher

Elsevier BV

Subject

Marketing,Strategy and Management,Business and International Management,Tourism, Leisure and Hospitality Management

Reference76 articles.

1. Characteristics of TV commercials perceived as informative;Aaker;Journal of Advertising Research,1982

2. An analysis of e-business adoption and its impact on relational quality in travel agency–supplier relationships;Andreu;Tourism Management,2010

3. Global digital report,2018

4. Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement;Ashley;Psychology and Marketing,2015

5. Consumer-generated media (CGM) 101: Word-of-mouth in the age of the web-fortified consumer;Blackshaw,2006

Cited by 31 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3