The impact of destination brand authenticity and destination brand self-congruence on tourist loyalty: The mediating role of destination brand engagement-Reference-Cited by-同舟云学术

The impact of destination brand authenticity and destination brand self-congruence on tourist loyalty: The mediating role of destination brand engagement

Published:2020-03 Issue: Volume:15 Page:100402
ISSN:2212-571X
Container-title:Journal of Destination Marketing & Management
language:en
Short-container-title:Journal of Destination Marketing & Management

Author:

Chen Ruixia,Zhou Zhimin,Zhan Ge,Zhou Nan

Funder

National Natural Science Foundation of China

Guangdong Provincial Major Scientific Research Projects

He’nan Educational Committee Humanities and Social Sciences projects

Publisher

Elsevier BV

Subject

Marketing,Strategy and Management,Business and International Management,Tourism, Leisure and Hospitality Management

Reference105 articles.

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4. Authenticating acts and authoritative performances: Questing for self and community;Arnould,2000

5. Discriminant validity of a product-anchored self-concept measure;Belch;Journal of Marketing Research,1977

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