Affiliation:
1. University of California at Los Angeles.
2. University of Colorado.
Abstract
The effect of several factors on the validity of a product-anchored self-concept measure is examined. Though the measure is not affected by product order or subject's attitude toward the task, it is affected by social desirability and product ownership, two factors of central importance in consumer research.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
23 articles.
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