Author:
Tasci Asli D.A.,Khalilzadeh Jalayer,Pizam Abraham,Wang Youcheng
Subject
Marketing,Strategy and Management,Business and International Management,Tourism, Leisure and Hospitality Management
Reference139 articles.
1. Managing brand equity: Capitalizing on the value of a brand name;Aaker,1991
2. Managing the most important asset: Brand equity;Aaker;Planning Review,1992
3. Measuring brand equity across products and markets;Aaker;California Management Review,1996
4. Building strong brands;Aaker,1996
5. Positioning your product;Aaker;Business Horizons,1982
Cited by
21 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献