City branding in European capitals: An analysis from the visitor perspective-Reference-Cited by-同舟云学术

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City branding in European capitals: An analysis from the visitor perspective

Published:2018-03 Issue: Volume:7 Page:190-201
ISSN:2212-571X
Container-title:Journal of Destination Marketing & Management
language:en
Short-container-title:Journal of Destination Marketing & Management

Author:

Gómez Mar,Fernández Alejandra C.,Molina Arturo,Aranda Evangelina

Funder

Spanish Ministry of Economy and Competitiveness

Publisher

Elsevier BV

Subject

Marketing,Strategy and Management,Business and International Management,Tourism, Leisure and Hospitality Management

Reference125 articles.

1. Managing brand equity;Aaker,1991

2. Measuring brand equity across products and markets;Aaker;California Management Review,1996

3. Anholt nation brands index: How does the world see America?;Anholt;Journal of Advertising Research,2005

4. The Anholt-FMI city brands index. How the world sees the world's cities;Anholt;Place Branding,2006

5. Developing parsimonious retailer equity indexes using partial least squares analysis: A method and applications;Arnett;Journal of Retailing,2003

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