Funder
Postgraduate Scientific Research Innovation Project of Hunan Province
National Natural Science Foundation of China
Publisher
Springer Science and Business Media LLC
Subject
Economics and Econometrics
Reference126 articles.
1. Aaker, D. A. (2009). Managing brand equity. Simon and Schuster.
2. Aaker, D. A., & Joachimsthaler, E. (2000). The brand relationship spectrum: The key to the brand architecture challenge. California Management Review, 42(4), 8–23.
3. Aharon, K. M., & Alfasi, N. (2022). The geographical aspect of place branding: Interactions between place brands in the spatial hierarchy. Applied Geography, 139, 102650.
4. Ahn, Y. J., Hyun, S. S., & Kim, I. (2016). City residents’ perception of MICE city brand orientation and their brand citizenship behavior: A case study of Busan, South Korea. Asia Pacific Journal of Tourism Research, 21(3), 328–353.
5. Anand, N., Quak, H., van Duin, R., & Tavasszy, L. (2012). City logistics modeling efforts: Trends and gaps-A review. Procedia-Social and Behavioral Sciences, 39, 101–115.