1. An Analysis of Relative Power Among Participants in the Purchase of Industrial Components;Cooley,1976
2. Analyzing the Relative Power of Participants in Industrial Buying Decisions;Cooley,1977
3. Organizations Buying in New Task and Rebuy Situations;Doyle;Ind. Mktg. Manage.,1979
4. Some Basic Determinants of Behavior in Industrial Purchasing;Duncan;Pac. Purch.,1965
5. Attitude Measurement for Marketing Strategies;Hughes,1971