Buying in a matrix organization-Reference-Cited by-同舟云学术

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Buying in a matrix organization

Published:1984-08 Issue:3 Volume:13 Page:201-208
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Robles Fernando

Publisher

Elsevier BV

Subject

Marketing

Reference11 articles.

1. The Balance of Power in a Matrix Structure;Brown;Business Horizons,1982

2. Analyzing the Relative Power of Participants in Industrial Buying Decisions;Cooley,1977

3. Assessing Response to Industrial Marketing Strategy;Choffray;Journal of Marketing,1978

4. Matrix Organization Designs: How to Combine Functional and Project Forms;Galbraith;Business Horizons,1971

5. Sharing the Purchasing Decision;Grashof;Journal of Purchasing and Materials Management,1979

Cited by 9 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Decisions about Decisions: Leveraging the Internet to Distribute Influence in Organisational Buying Centres;Advances in Business Marketing and Purchasing;2016-10-12

2. Buying Center-Analyse: Wo kommen wir her, wo stehen wir, wo sollten wir hin?;Handbuch Business-to-Business-Marketing;2015

3. How Businesses Buy Advertising Agency Services;Journal of Advertising Research;2003-03

4. A cross-cultural assessment of the advertising agency selection process: an empirical test in Korea and New Zealand;International Journal of Advertising;2001-01

5. The influence of product type on the purchasing structure;European Journal of Marketing;1998-12

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