Optimal new product positioning: A genetic algorithm approach-Reference-Cited by-同舟云学术

Optimal new product positioning: A genetic algorithm approach

Published:2003-05 Issue:3 Volume:146 Page:621-633
ISSN:0377-2217
Container-title:European Journal of Operational Research
language:en
Short-container-title:European Journal of Operational Research

Author:

Gruca Thomas S,Klemz Bruce R

Publisher

Elsevier BV

Subject

Information Systems and Management,Management Science and Operations Research,Modelling and Simulation,General Computer Science,Industrial and Manufacturing Engineering

Reference42 articles.

1. Advertising Management;Aaker,1974

2. An extended algorithm for optimal product positioning;Albers;European Journal of Operational Research,1979

3. A procedure for new product positioning in an attribute space;Albers;European Journal of Operational Research,1977

4. A product positioning model with costs and prices;Bachem;European Journal of Operational Research,1981

5. Genetic algorithms for product design;Balakrishnan;Management Science,1996

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