Electronic word of mouth analysis for new product positioning evaluation

Author:

Gregoriades AndreasORCID,Pampaka MariaORCID

Publisher

Elsevier BV

Subject

Management of Technology and Innovation,Marketing,Computer Networks and Communications,Computer Science Applications

Reference97 articles.

1. Improving the Naive Bayes classifier via a quick variable selection method using maximum of entropy;Abellán;Entropy,2017

2. Using Lexical Semantic Analysis to Derive Online Brand Positions: An Application to Retail Marketing Research;Aggarwal;J. Retail.,2009

3. The Opinion Management Framework: Identifying and addressing customer concerns extracted from online product reviews;Al-Obeidat;Electron. Commer. Res. Appl.,2018

4. Extended algorithm for optimal product positioning;Albers;Eur. J. Oper. Res.,1979

5. Customizing Sentiment Classifiers to New Domains: A Case Study;Aue;Recent Adv. Nat. Language Process. (RANLP),2005

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