1. “No One’s yelling “Copy” Anymore; Journalists’ Use of the Internet at All-Time High,” Public Relations Tactics 8 (June 2001), p. 7; Steve O’Keefe, Publicity on the Internet: Creating Successful Publicity Campaigns on the Internet and the Commercial Online Services, Wiley, New York, 1997.
2. “The Seventh Annual Middleberg/Ross Survey of Media in the Wired World, Executive Summary,” Retrieved March 21, 2002, from http://www.middleberg.com/toolsforsuccess/fulloverview.cfm.
3. “Public Relations Practitioners’ Perception of the World Wide Web as a Communications Tool”;Newland;Public Relations Review,2000
4. “The World Wide Web as a Public Relations Medium: The Use of Research, Planning, and Evaluation in Web Site Development”;White;Public Relations Review,1999
5. Susan F. Bovet, “Guideposts for Going Online,” Public Relations Journal 51 (May 1995), p. 40; Steven S. Ross, “Public Relations in Cyberspace,” Public Relations Journal 51 (May 1995), pp. 36–38.