Author:
White Candace,Raman Niranjan
Subject
Marketing,Organizational Behavior and Human Resource Management,Communication
Reference18 articles.
1. Dennis L. Wilcox and Lawrence W. Nolte, Public Relations Writing and Media Techniques (New York: Harper Collins, 1995), p. 289.
2. Mark Gleason,“Edelman Sees Niche in Web Public Relations,” Advertising Age 68 (January, 20, 1997), p. 30.
3. R. Cross,“Will New Technology Change the Marketing Rules?” Direct Marketing (October, 1994), p. 14.
4. Joseph Alba, John Lynch, Barton Weitz, Chris Janiszewski,“Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to participate in Electronic Marketplaces,” Journal of Marketing 61 (July 1997), pp. 38–53.
5. Melissa A. Johnson,“Public Relations and Technology: Practitioner Perspectives,” Journal of Public Relations Research 9 (1997), pp. 213–236.
Cited by
103 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献