Public relations practitioners’ perception of the world wide web as a communications tool

Author:

Hill Laura Newland,White Candace

Publisher

Elsevier BV

Subject

Marketing,Organizational Behavior and Human Resource Management,Communication

Reference44 articles.

1. Web Sites of the Fortune 500 Companies;Chang;Information & Management,1997

2. The World Wide Web as a Public Relations Medium;White;Public Relations Review,1999

3. Patrick Jackson,“Technology is Leading PR Trend,” PR Reporter 41 (1998), p. 1.

4. David E. Gumpert,“Freshening the Web Site,” The Public Relations Strategist 3 (1997), pp. 42–44; Ron Higgins, “The Future of Public Relations is on the Internet,” The Public Relations Strategist 5 (1999), pp. 6–10.

5. R. W. Baker,“Lurking and Seeding Within the Web,” The Public Relations Strategist 2 (1996), pp. 42–43; David Grady and Judith Gimple, “Virtual Barbarians at the Gate,” The Public Relations Strategist 4 (1998), pp. 23–27.

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