Relationship management in public relations: dimensions of an organization-public relationship-Reference-Cited by-同舟云学术

Relationship management in public relations: dimensions of an organization-public relationship

Published:1998-01 Issue:1 Volume:24 Page:55-65
ISSN:0363-8111
Container-title:Public Relations Review
language:en
Short-container-title:Public Relations Review

Author:

Ledingham John A.,Bruning Stephen D.

Publisher

Elsevier BV

Subject

Marketing,Organizational Behavior and Human Resource Management,Communication

Reference23 articles.

1. Building Theory in Public Relations: Interorganizational Relationships;Ferguson;annual meeting of the Association for Education in Journalism and Mass Communication, Gainesville, Florida,1984

2. Image and Substance: From Symbolic to Behavioral Relationships;Grunig;Public Relations Review,1993

3. Estimating the Value of Public Relations and Communication to an Organization;Ehling,1992

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