1. Abrams, D.E., & Hogg, M.A. (1990). Social identity theory: Constructive and critical advances. New York, NY: Springer-Verlag Publishing.
2. Understanding the influence of brand personality on consumer behavior;Ahmad;Journal of Advanced Management Science,2015
3. The theory of planned behavior;Ajzen;Organizational Behavior and Human Decision Processes,1991
4. Is ChatGPT scary good? How user motivations affect creepiness and trust in generative artificial intelligence;Baek;Telematics and Informatics,2023
5. Attitudinal effects of ad‐evoked moods and emotions: The moderating role of motivation.;Batra;Psychology & Marketing,1994