Understanding sales enablement in complex B2B companies: Uncovering similarities and differences in a cross-functional and multi-level case study-Reference-Cited by-同舟云学术

Understanding sales enablement in complex B2B companies: Uncovering similarities and differences in a cross-functional and multi-level case study

Published:2023-01 Issue: Volume:108 Page:47-64
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Lauzi Fabian,Westphal Jörg,Rangarajan Deva,Schaefers Tobias,Parra-Merono Maria C.,De-Juan-Vigaray Maria D.

Publisher

Elsevier BV

Subject

Marketing

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