Author:
Neuhaus Tina,Millemann Jan Andre,Nijssen Ed
Reference91 articles.
1. Social media, customer engagement, and sales organizations: A research agenda;Agnihotri;Industrial Marketing Management,2020
2. Tweeting with the stars: Automated text analysis of the effect of celebrity social media communications on consumer word of mouth;Aleti;Journal of Interactive Marketing,2019
3. Advancing social media driven sales research: Establishing conceptual foundations for B-to-B social selling;Ancillai;Industrial Marketing Management,2019
4. Ranking der meistgenutzten Social-Media-Kanäle in der B2B-Kommunikation;Arbeitskreis Social Media B2B,2020
5. Studie 2021: Social Media in der B2B-Kommunikation;Arbeitskreis Social Media B2B,2021
Cited by
11 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献