A bibliometric analysis of extended key account management literature
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference140 articles.
1. Customer–supplier partnerships: Perceptions of a successful key account management program;Abratt;Industrial Marketing Management,2002
2. The resource-based theory: Dissemination and main trends;Acedo;Strategic Management Journal,2006
3. Global customer team design: Dimensions, determinants, and performance outcomes;Atanasova;Industrial Marketing Management,2011
4. The structure and evolution of business-to-business marketing: A citation and co-citation analysis;Backhaus;Industrial Marketing Management,2011
5. Why major account selling works;Barrett;Industrial Marketing Management,1986
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