1. Unlocking profits, New York;Conlon,1997
2. Business marketing comes of age: a comprehensive review of the literature;Reid;J Bus Bus,2000
3. The social psychology of industrial buying and selling;Bonoma;Ind Mark Manage,1987
4. The dyadic paradigm with specific application toward industrial marketing;Bonoma,1978
5. A framework of industrial buying and selling;Hakansson;Ind Mark Manage,1979