Author:
Iyer Gopalkrishnan R.,Hong Xiao Sarah,Sharma Arun,Nicholson Michael
Reference128 articles.
1. Market forces meet behavioral biases: Cost misallocation and irrational pricing;Al-Najjar;RAND Journal of Economics,2008
2. Combining value and price to make purchase decisions in business markets;Anderson;International Journal of Research in Marketing,2000
3. The end of rational economics;Ariely;Harvard Business Review,2009
Cited by
37 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献