Combining value and price to make purchase decisions in business markets-Reference-Cited by-同舟云学术

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Combining value and price to make purchase decisions in business markets

Published:2000-12 Issue:4 Volume:17 Page:307-329
ISSN:0167-8116
Container-title:International Journal of Research in Marketing
language:en
Short-container-title:International Journal of Research in Marketing

Author:

Anderson James C,Thomson James B.L,Wynstra Finn

Publisher

Elsevier BV

Subject

Marketing

Reference31 articles.

1. Partnering as a focused market strategy;Anderson;California Management Review,1991

2. Business marketing: Understand what customers value;Anderson;Harvard Business Review,1998

3. Business Market Management: Understanding, Creating, and Delivering Value;Anderson,1999

4. Customer value assessment in business markets: A state-of-practice study;Anderson;Journal of Business-to-Business Marketing,1993

5. Market Planning for New Industrial Products;Choffray,1980

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