Differential effects of firm generated content on consumer digital engagement and firm performance: An outside-in perspective
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference143 articles.
1. Social media: Influencing custome satisfaction in B2B sales;Agnihotri;Industrial Marketing Management,2016
2. The theory of planned behavior;Ajzen;Organizational Behavior and Human Decision Processes,1991
3. Valuable virality;Akpinar;Journal of Marketing Research,2017
4. Redefining virality in less broad strokes: Predicting viral behavioral intentions from motivations and uses of Facebook and twitter;Alhabash;New Media & Society,2014
5. Alcohol’s getting a bit more social: When alcohol marketing messages on Facebook increase young adults’ intentions to imbibe;Alhabash;Mass Communication and Society,2015
Cited by 37 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Topic-based engagement analysis: Focusing on hotel industry Twitter accounts;Tourism Management;2025-02
2. Females’ consumer engagement with fast moving consumer goods (FMCG) retail businesses in North-Western India;International Journal of Retail & Distribution Management;2024-09-13
3. How far is reality from vision: An online data-driven method for brand image assessment and maintenance;Information Processing & Management;2024-09
4. Exploring user reactions to luxury brand videos on YouTube: a comparative study of influencers and brand-official channels;International Journal of Advertising;2024-06-19
5. A Systematic Review of Online Marketing Effects on Online and Offline Sales: A Framework and State of Research;Market-Tržište;2024-06
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3