Exploring user reactions to luxury brand videos on YouTube: a comparative study of influencers and brand-official channels-Reference-Cited by-同舟云学术

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Exploring user reactions to luxury brand videos on YouTube: a comparative study of influencers and brand-official channels

Published:2024-06-19 Issue:7 Volume:43 Page:1172-1194
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Fronzetti Colladon Andrea¹^ORCID,Matarazzo Michela²^ORCID,Petruzzellis Luca³^ORCID,Visentin Marco⁴^ORCID

Affiliation:

1. Department of Engineering, University of Perugia, Perugia, Italy

2. Department of Economic and Business Sciences, Marconi University of Rome, Rome, Italy

3. Department of Physics, University of Bari Aldo Moro, Bari, Italy

4. Department of Management, Alma Mater Studiorum University of Bologna, Bologna, Italy

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2024.2367316

Reference91 articles.

1. Valuable Virality

2. Ordinary celebrities related criteria to harvest fame and influence on social media

3. Tweeting with the Stars: Automated Text Analysis of the Effect of Celebrity Social Media Communications on Consumer Word of Mouth

4. Antypas D. A. Ushio J. Camacho-Collados L. Neves V. Silva and F. Barbieri. 2022. Twitter topic classification. arXiv Preprint arXiv:2209.09824.

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