Will a supplier's origin make a difference to its business customers?
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference109 articles.
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1. Profound changes in global sourcing? The country of origin theory and its effects on sourcing decisions;Journal of Business & Industrial Marketing;2024-02-09
2. Unveiling the Power of Country-of-Origin Image on B2b Customers' Perceptions: Beyond the Product's Beauty;2023
3. Expectations of manufacturing companies regarding future priorities of improvement actions taken by their suppliers;Operations Management Research;2022-08-05
4. Competence is power: How digital influencers impact buying decisions in B2B markets;Industrial Marketing Management;2022-07
5. New media marketing as a driver of enterprise country of origin (COO) offer in international markets;International Journal of Entrepreneurial Behavior & Research;2021-07-06
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