Author:
Keller Punam Anand,McGill Ann L.
Subject
Marketing,Applied Psychology
Reference33 articles.
1. The effects of program involvement and ease of message counterarguing on advertising persuasiveness;Anand;Journal of Consumer Psychology,1992
2. Effects of concomitant verbal recall on order effects in personality impression formation;Anderson;Journal of Verbal Learning and Verbal Behavior,1963
3. Creativity: The magic synthesis;Arieti,1976
4. An information processing theory of consumer choice;Bettman,1979
5. Effects of information presentation format on consumer acquisition strategies;Bettman;Journal of Consumer Research,1977
Cited by
98 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献