Development of a New Conceptual Model: Consumers’ Purchase Intention towards Eco-friendly Bags

Abstract

Purpose: The main purpose of the study is to look at the elements that influence customers’ buying intentions for eco-friendly bags. This investigation aims to provide useful information for stakeholders, including corporations, legislators, and environmental groups. It will investigate the factors that influence customer purchasing intentions toward environmentally friendly solutions, as well as their implications for accomplishing sustainability goals such as reducing resource consumption, limiting waste creation, and lowering carbon emissions. The primary goal of this research is to promote a more environmentally conscious and socially responsible consumer culture that develops a more sustainable relationship with the environment. Design/Methodology/Approach: This research relies on secondary data obtained from scholarly sources available on platforms like Google scholar, ReserachGate, Web of Science, SSRN, and others. The study also employs focus group discussions to formulate hypotheses and identify factors that influence consumers’ intentions to purchase eco-friendly bags. Findings/Result: This study employs empirical data and a conceptual model to investigate the determinants of consumers’ intentions to purchase eco-friendly bags. Key factors identified include environmental consciousness, social influence, product attributes, willingness to invest, and perceived environmental advantages. Consumers are more inclined to buy eco-friendly bags when they possess strong environmental awareness, are influenced by social factors, find the product appealing, express a willingness to pay a premium, and perceive tangible environmental benefits. The research contributes valuable insights into drives of consumer preferences for sustainable and eco-friendly products, exemplified by eco-friendly bags. Originality/Value: This study used conceptual models, theories, and focused group interactions to establish several postulates about the factors influencing consumer purchase intentions for eco-friendly bags. Paper Type: Review of literature for the development of the conceptual framework.