Hang on to the marketing concept!-Reference-Cited by-同舟云学术

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Hang on to the marketing concept!

Published:1981-09 Issue:5 Volume:24 Page:38-40
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

Parasuraman A.

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference8 articles.

1. The Impact of the Marketing Concept on New Product Planning;Lawton;Journal of Marketing,1980

2. Close-Up, Aim Not Ovate, but They Were Nest Eggs for Lever: Johnson;Marketing News,1978

3. The Management of Innovation in Japan-Why It Is Successful;Prochaska;Research Management,1980

4. U.S. Autos Losing a Big Segment of the Market—Forever?;Business Week,1980

5. Japanese Heat on the Watch Industry;Business Week,1980

Cited by 6 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Marketing Orientation of Hong Kong Service Organizations;Services Marketing Quarterly;2004-01-31

2. Mediating Influences on the Relationsmp between Market Orientation and Profitability in Small Industrial Firms;Journal of Marketing Theory and Practice;1997-07

3. The Market Orientation Construct: Measurement and Scaling Issues;Journal of Marketing Theory and Practice;1997-07

4. Revising and implementing the marketing concept as it applies to tourism;Tourism Management;1990-09

5. The marketing concept in perspective;Business Horizons;1988-05

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