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The marketing concept in perspective

Published:1988-05 Issue:3 Volume:31 Page:40-45
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

McGee Lynn W,Spiro Rosann L

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference33 articles.

1. Is It Time to Discard the Marketing Concept?;Sachs;Business Horizons,1978

2. The Marketing Philosophy as a Way of Business Life;Borch,1964

3. The Faltering Marketing Concept;Bell;Journal of Marketing,1971

4. The Concept of the Marketing Mix;Borden;Journal of Advertising Research,1964

5. Marketers' Attitudes Toward the Marketing Concept;Barksdale;Journal of Marketing,1971

Cited by 76 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

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