Revising and implementing the marketing concept as it applies to tourism

Author:

Haywood K.Michael

Publisher

Elsevier BV

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management,Transportation,Development

Reference40 articles.

1. The Holiday Makers;Krippendorf,1989

2. Reservations cancelled: consumer complaints in the tourist industry;Hannigan;Annals of Tourism Research,1980

3. The Tourist Trap.;Moynahan,1985

4. Are They Being Served? Quality Consciousness in Service Industries;Moores,1986

5. Tourism, Blessing or Blight;Young,1973

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