A measurement scale for evaluating the attractiveness of a passenger car form aimed at young consumers

Author:

Chang Hua-Cheng,Lai Hsin-Hsi,Chang Yu-Ming

Publisher

Elsevier BV

Subject

Public Health, Environmental and Occupational Health,Human Factors and Ergonomics

Reference30 articles.

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3. Expressing the expected product images in product design of micro-electronic products;Chuang;International Journal of Industrial Ergonomics,2001

4. A paradigm for developing better measures of marketing constructs;Churchill;Journal of Marketing Research,1979

5. Seeing things: consumer response to the visual domain in product design;Crilly;Design Studies,2004

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