Understand and quantify the consumers’ cognitive behavior for the appropriateness features of product aesthetics through the eye-tracking technique
Author:
Funder
CSIR
AwaDH
Publisher
Springer Science and Business Media LLC
Subject
Industrial and Manufacturing Engineering,Modeling and Simulation
Link
https://link.springer.com/content/pdf/10.1007/s12008-023-01656-3.pdf
Reference115 articles.
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3. Crilly, N., Moultrie, J., Clarkson, P.J.: Seeing things: consumer response to the visual domain in product design. Des. Stud. 25(6), 547–577 (2004). https://doi.org/10.1016/j.destud.2004.03.001
4. Chandrasegaran, S.K., et al.: The evolution, challenges, and future of knowledge representation in product design systems. Comput. Aided Des. 45(2), 204–228 (2013). https://doi.org/10.1016/j.cad.2012.08.006
5. Moulson, T., Sproles, G.: Styling strategy. Bus. Horiz. 43(5), 45–52 (2000). https://doi.org/10.1016/S0007-6813(00)80008-7
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