Purchasing agents' perceived importance of marketing mix components in different industrial purchase situations-Reference-Cited by-同舟云学术

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Purchasing agents' perceived importance of marketing mix components in different industrial purchase situations

Published:1985-08 Issue:4 Volume:13 Page:361-373
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Jackson Donald W.,Burdick Richard K.,Keith Janet E.

Publisher

Elsevier BV

Subject

Marketing

Reference27 articles.

1. Buy class vs. product type as predictive of industrial behavior;Bellizi,1978

2. Research in Social Psychology;Carlsmith,1976

3. Involvement in role-playing simulations: a demonstration with studies on obedience;Geller;Journal of Personality and Social Psychology,1978

4. Consumer Choice Behavior: A Cognitive Theory;Hansen,1972

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4. Organizational buying behavior: Toward an integrative framework;Journal of Business Research;1996-01

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