1. The Impace of Physically Attractive Models on Advertising Evaluations;Baker;J. Marketing Res.,1977
2. Physical Attractiveness and Dating Choice: A Test of the Matching Hypothesis;Berscheid;J. Exp. Soc. Psychol.,1971
3. Psychological Principles of Marketing and Consumer Behavior;Britt,1978
4. The Attraction Paradigm;Byrne,1971
5. Physical Attractiveness Self-Concept: A Test of Mead's Hypothesis;Cavior;Proceedings of the 79th Annual Convention of the American Psychological Association,1971