You recommend, I trust: the interactive self-presentation strategies for social media influencers to build authenticity perception in short video scenes
Author:
Funder
National Natural Science Foundation of China
Publisher
Springer Science and Business Media LLC
Link
https://link.springer.com/content/pdf/10.1007/s10796-024-10523-9.pdf
Reference104 articles.
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4. Aw, E. C. X., & Chuah, S. H. W. (2021). “Stop the unattainable ideal for an ordinary me!” fostering parasocial relationships with social media influencers: The role of self-discrepancy. Journal of Business Research, 132, 146–157.
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