The relationship between entrepreneurship and marketing in established firms-Reference-Cited by-同舟云学术

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The relationship between entrepreneurship and marketing in established firms

Published:1987-06 Issue:3 Volume:2 Page:247-259
ISSN:0883-9026
Container-title:Journal of Business Venturing
language:en
Short-container-title:Journal of Business Venturing

Author:

Morris Michael H.,Paul Gordon W.

Publisher

Elsevier BV

Subject

Management of Technology and Innovation,Business and International Management

Reference41 articles.

1. The changing shape of the strategic problem;Ansoff,1979

2. Marketers' attitudes toward the marketing concept;Barksdale;Journal of Marketing,1971

3. Beyond the marketing concept;Bennett;Business Horizons,1979

4. Research opportunities in entrepreneurship and small business from a marketing perspective;Brockhaus,1983

5. Entrepreneuring in Established Companies;Brandt,1986

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2. Editorial: A tribute to Dr Todd Morgan’s research on the marketing/entrepreneurship interface;Journal of Research in Marketing and Entrepreneurship;2024-02-08

3. Analysing the relevance of value creation in the interconnection amongst entrepreneurship, marketing and innovation: a systematic literature review;International Journal of Entrepreneurial Behavior & Research;2023-12-21

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5. Analyzing Overseas Experience in Conducting Marketing Research in Business: Method of Hierarchy Analysis;Vestnik of the Plekhanov Russian University of Economics;2023-09-29

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